Vietnam Is Awesome (VIA) Digital Brand Cōmpass™

Welcome to the Vietnam Is Awesome Brand Guidelines—a dynamic blueprint crafted to ensure consistency, authenticity, and impact across every touchpoint.

This guide serves as the foundation for how we visually and verbally express the essence of VIA, from typography and color palettes to our tone of voice and digital presence. Whether you’re creating content for social media, web, or print, these principles empower you to craft compelling narratives that resonate with our community of travelers, expats, and locals alike.

By following these guidelines, you help strengthen VIA’s mission of showcasing the best of Việt Nam—celebrating its culture, fostering connections, and uplifting local businesses. Let’s inspire, engage, and share the awesomeness of Việt Nam together!