Photography
The imagery of Vietnam Is Awesome embodies the passion and spirit of Vietnam, fostering genuine connections among people. There are no strict directions or rules—only fundamental quality standards to ensure a positive brand perception.

People
Professionally shot portraits with a clean composition, emphasizing the subject while keeping the background minimal.




Things To Avoid

The background should not distract from the main subject.

Avoid unnatural and forced posing, prioritize authenticity and genuine expressions.

Avoid inappropriate contexts and narratives.
Candid Moments
Focus on real people, real emotions, and spontaneous interactions that depict authentic Vietnamese culture.




Things To Avoid

Avoid capturing activities that are controversial or inconsistent with Vietnamese cultural values and traditions.

Shot by low-quality phone camera.

Over-editing pictures.
Scenery
Focus on natural landscapes, streets, and iconic attractions of Vietnam, maintaining authenticity and visual depth.




Things To Avoid

Unclear subject with distracting elements in the frame.

Poor composition and lack of clear intention.

Bad lighting that affects visual quality.