Purpose of This Guide
The VIA Brand Guideline serves as a blueprint for maintaining a strong, consistent, and authentic brand identity across all platforms, touchpoints, and collaborations. As VIA grows, this guide ensures that every piece of communication—whether visual, verbal, or experiential—reflects our mission, values, and personality.
This guide is designed to help everyone involved in shaping VIA’s presence understand how to represent the brand effectively, ensuring that each interaction with VIA feels cohesive and aligned with our core vision.
Who Should Use This Guide?
1. VIA Team Members
From content creators to event organizers, everyone at VIA plays a role in shaping the brand experience. This guide provides:
A clear brand voice for crafting social media posts, blog content, and community engagement.
Design principles to ensure visual consistency across marketing materials.
Guidelines for event branding and on-ground activations.
2. Marketing & Partnerships Team
For those handling PR, collaborations, and sponsorships, this guide:
Defines how VIA should be positioned in press releases and marketing campaigns.
Provides co-branding guidelines for partners and sponsors.
Ensures aligned messaging in advertisements, event promotions, and partnerships.
3. External Partners & Collaborators
For businesses, brands, and content partners working with VIA, this guide ensures:
They understand how to align their brand with VIA’s identity while maintaining authenticity.
Clarity on logo usage, brand mentions, and visual assets in co-branded materials.
A reference point for creating joint campaigns, events, and sponsorship content.
4. Community Leaders & Advocates
For local ambassadors, community managers, and VIA event hosts, this guide:
Helps them represent VIA in the right way at in-person and online events.
Provides guidance on brand messaging when engaging with the community.
Ensures VIA’s core mission and values are consistently communicated.
